Founder brand advisory
Build your expert brand yourself, with an advisor in your corner
For experts who'd rather film, write and post it themselves, but don't want to guess. We guide you through the CEO Framework one step at a time.
Does any of this sound familiar?
- Most of your clients come from referrals
- You post, but can't trace one client to it
- You're respected offline and hard to find online
- Your content shares tips, but nobody books
- There's no clear offer at the end of your content
- You start strong and stop after three weeks
- You're not sure who your content is for
- You can't explain your method in one sentence
- Someone with less experience is getting booked first
You might need a fresh perspective
What got you to where you are today might not get you to where you want to be tomorrow. Read that again.
Referrals got you here. On their own, they won't get you there.
Sports coaches make players better. Fitness coaches get you results faster. The best athletes in the world still keep one when they're at the top. Your brand deserves the same: an advisor who sees what you can't.
Two ways to work with us
| Compare | Founder brand advisory | Done-for-you brand |
|---|---|---|
| Who does the work | You, with our guidance | Our team, with your input |
| Best for | Experts who like making content and want a method | Experts who'd rather spend their hours with clients |
| What you get | The CEO Framework, advisory sessions and feedback on every piece | Strategy, production, publishing and the pages it points to |
We'll help you build each part of the CEO Framework
Customer
Get clear on who you serve, and who you don't.
Edge
Find what sets you apart, then shape your method, your story and your first 13 weeks of long-form around it.
Offer
Design the next step your audience takes, and the one call to action every piece ends on.
Where we build clarity and confidence
- Clarifying who you serve, and who you don't
- Finding the story that makes you the guide
- Naming your method so people remember it
- Picking your long-form platform: YouTube, podcast or blog
- Planning your first 13 weeks of content
- Turning one long-form piece into a week of short-form
- Building an offer people feel silly saying no to
- Writing a call to action that doesn't feel like a pitch
- Staying consistent without burning out
What makes us different?
There are thousands of advisors out there. Here's why experts pick us.
We have proven results.
Matt closed three six-figure retainers. Dr Tito is fully booked every quarter. One offer sold ₱800,000 in a single webinar.
We're practitioners.
Our co-founder's channel went from 80 to 100 views a video to 150,000 views in four months, using the same framework.
We put action above everything.
Talk is cheap. Every program comes with systems and deadlines that give your ideas legs.
Working with Patrick for the past few years has been a pleasant privilege. He helped me start and run my virtual business and has created a strong team culture. From a six-staff organization, we have now grown into more than forty and increased our sales by miles.
I've been working with Patrick for over two years now and I can't speak highly enough of how professional, reliable, efficient and resourceful he is. He has helped me with many facets of my physical therapy business from company branding, social media strategy, content creation and web design. He's a pleasure to work with and I would highly recommend using his services.
Ces and Patrick helped me get my filmmaking business to top shape and have been central to helping us become who we are today. I can't imagine what Pluggas would be without their help.
Advisory clients, in their own words.
Closed 3 retainer deals worth six figures after just a few months of guidance and coaching.
Now has a counseling practice with dozens of talks annually and fully booked with clients every quarter.
I met with two people, who I got a partnership sealed, for my team to expand to more clients but with lesser work and still earning at least the same or more fees.
From our inbox
We use it on ourselves
From 100 views a video to 150,000 in four months.
Our co-founder spent eight months making videos that got 80 to 100 views each. Then we ran his channel through the CEO Framework.
- 27,000 views on his best video
- 3,500 subscribers and growing
- 700 newsletter subscribers, 30 to 45% open rate
Start working with us. But first, there's a catch...
We don't work with everyone. We'll be honest: not every expert will benefit from advisory, and we won't take you on if we don't think you need us.
We also take a limited number of advisory clients at a time, so each one gets real time, attention and headspace. If you'd like to work with us, book a call. We'll talk it through and tell you straight whether advisory is the right fit.
Book an advisory call
Pick a time that works for you. Come ready to tell us what you're an expert in and what's holding your brand back right now.
The first call is on us. No commitments.