Founder-led branding for experts · Philippines and Singapore
Build a brand that sells you before they call.
We turn an expert's reputation into a founder-led brand that people trust and buy from, using one method: the CEO Framework.
- CKnow your customer
- EOwn your edge
- OMake the offer
Experts and teams we've worked with
You don't have a content problem. You have a trust problem.
Nobody picks a surgeon from a 15-second clip. They pick the one they've watched explain the operation, calmly, for twenty minutes. Your buyers work the same way. They don't hire the expert who posts the most. They hire the one they feel they already know.
That's why posting more rarely fixes it. Our rule of thumb: a buyer needs about seven hours with you before they trust you enough to pay. Long-form gets you there. Short-form helps people find it.
Who it's for
Built for experts whose name is the brand
You're a coach, consultant, doctor, therapist, financial advisor, trainer or speaker. Your clients get results. Most of your new business still comes from referrals, so your calendar fills when someone mentions you and goes quiet when nobody does.
You've probably tried posting more. It got likes. It didn't get clients.
- Coaches
- Consultants
- Doctors
- Therapists
- Financial advisors
- Trainers
- Speakers
Not for you if you want to go viral, or you'd rather the brand never showed your face or your voice.
Our method
The CEO Framework
Trust gets built the same way every time. Before we make a single piece of content, we answer three questions.
Customer
Who exactly are we building trust with? We start from your real clients, not a made-up avatar.
Edge
What makes you the one to trust? The thing your closest competitors can't truthfully say, and the proof that shows it.
Offer
What does that trust turn into? One clear next step, so good it'd feel silly to say no.
Small audience. Right people.
Say hello to
The founders
Patrick
Chief of Strategy
Builds the strategy behind every brand: who it's for, why it's credible, and what it sells.
Ces
Chief of Operations
Runs production and the team behind it, so the content ships every week.
Everything a founder-led brand needs, under one roof
Every service maps to one part of the CEO Framework, so nothing gets made without a reason.
Customer
- Branding & logo engineering. An identity that tells the right people this is for them.
Edge
- YouTube & podcast management. We plan episodes, edit, publish and grow your long-form show.
- Blog & SEO. Written long-form that gets found by people searching for exactly what you know.
- Organic social media. Short clips cut from your long-form, so people discover the deep stuff.
Offer
- Offer & lead magnet design. The next step your audience takes once they trust you.
- Website development & design. Pages that turn a viewer into a booked call.
- Paid performance marketing. Ads that put your best content and offer in front of more of the right people.
Our main goal is to drive results.
We're not artists (in a strict sense). We're business partners. Views are nice. Booked calls are better. We'd rather show you a number than a mood board.
Case studies
NBA-Level Resistance Bands
$36,000 in sales in six months.
A physical therapist and performance coach to NBA stars turned what he knows into a product brand, with a free exercise library doing the teaching.
Trivia Challenge!
Five-digit monthly organic traffic within three months of launch.
Turning a multiplayer trivia game into a profitable SaaS product with long-form content built for search.
Pallet Racking Experts
Campaigns that sold out inventory within weeks.
Helping one of the most trusted pallet racking companies in the US bring decades of offline reputation online.
We take ownership when no one else does.
Most agencies hand you a content calendar and wait for you to film it. We walk through every step with you, from the first idea to the published episode, and we treat your brand like it's ours.
That's been the deal since 2018, for clients in the Philippines, Australia, the United States, Canada, Singapore, Poland, Dubai and plenty of other places.
Clients stay with us for a long, long, long time.
Most of our clients have stayed long term. A few years is normal here. That's because:
Our clients trust us and our work.
We deliver again and again.
We love them more than they love us.
What our clients say about our work.
I've been working with Patrick for over two years now and I can't speak highly enough of how professional, reliable, efficient and resourceful he is. He has helped me with many facets of my physical therapy business from company branding, social media strategy, content creation and web design. He's a pleasure to work with and I would highly recommend using his services.
Working with Patrick for the past few years has been a pleasant privilege. He helped me start and run my virtual business and has created a strong team culture. From a six-staff organization, we have now grown into more than forty and increased our sales by miles.
Ces and Patrick helped me get my filmmaking business to top shape and have been central to helping us become who we are today. I can't imagine what Pluggas would be without their help.
I have been impressed from the word go with the speed and quality of Ces' work. Her easygoing personality and sharp, quick sense of humor makes her a great team player. Always very fast to reply to messages and emails, even during challenging conditions and fast moving goal.
So how about we turn that trust into clients?
Book a free CEO Brand Audit. We'll assess your customer, your edge and your offer, and show you which one is costing you clients.