NBA-Level Resistance Bands
How a physical therapist and performance coach turned what he knows into a brand that made it into the NBA and other big sports leagues.
Results at a glance
Introduction
- Profile
- Physical therapy bands for sports practitioners and professional athletes.
- Industry
- Sports and health.
- Objective
- Launch a social presence and an e-commerce website to sell the bands to physical therapists and other sports health practitioners.
Background
The client is an established physical therapist and performance coach for some of the biggest names in sports, including Baron Davis, Sabrina Ionescu and Kevin Durant.
He created bands to help pro athletes and high-level trainers improve performance and rehab sports injuries. He had the expertise and the reputation. What he didn't have was a way for practitioners outside his circle to see that expertise, or to buy the bands.
Challenge
- There was no clear way to buy the bands.
- Practitioners needed branding that would catch their attention and teach them how to use the bands well.
- Social media was inconsistent and had no clear identity.
Solution
Through the CEO Framework
Customer
We built the brand for sports practitioners (physical therapists, trainers, performance coaches) rather than the general fitness market.
Edge
We created a free video library of recommended exercises, so his know-how did the teaching. The best salesperson turned out to be the exercise library. Regular social posts brought new practitioners to it.
Offer
We built an e-commerce store so anyone could buy in a few clicks, and ran promotions and campaigns to turn leads into customers.
Results
- Over $36,000 in sales in six months.
- Social media grew organically with the right audience. Some reels reached 15,000 to 50,000+ views.
- The bands are now used across the NBA by athletes including Kevin Durant, James Harden, Derrick Rose and Kemba Walker.
So how about we turn your expertise into clients?
You built your reputation one client at a time. A founder-led brand lets strangers find it, trust it and book you. Start with a free CEO Brand Audit, and we'll show you where your brand is leaking trust.