Trivia Challenge!
Turning a multiplayer trivia game into a profitable SaaS product with long-form content built for search.
Results at a glance
Introduction
- Profile
- A multiplayer system that lets teams and groups play trivia together online.
- Industry
- Software as a Service (SaaS).
- Objective
- Grow traffic with SEO content for the landing page and supporting pages.
Background
When we joined, the product was still in development. The founders had already confirmed that people were searching for something like it. We wrote the content and did the execution work to get the site ranking.
Challenge
Paid ads are rent. The day you stop paying, the traffic moves out. A bootstrapped product can't afford to rent forever.
- The product was new, and nobody had heard of it.
- We were bootstrapping, so we needed traffic that kept coming without thousands of dollars in ad spend.
- The keywords we wanted were competitive, and established businesses were already chasing them.
Solution
Through the CEO Framework
Customer
We found low-competition, high-value long-tail searches from people already looking for this kind of game.
Edge
We built trivia collections around those searches and optimized them with content planning and writing tools, with evergreen pages that keep working when nobody pays for visibility.
Offer
A strong, differentiated message for the product, so search visitors knew why to sign up.
Results
- Organic traffic reached five digits a month within three months of launch.
- Indexed pages kept bringing in repeat sales with little to no maintenance.
- The business hit five digits in monthly recurring revenue within a few months of launch.
So how about we turn your expertise into clients?
You built your reputation one client at a time. A founder-led brand lets strangers find it, trust it and book you. Start with a free CEO Brand Audit, and we'll show you where your brand is leaking trust.