Pallet Racking Experts
Helping a leader in material handling bring decades of expertise online and reach new markets nationally.
Results at a glance
Introduction
- Profile
- One of the biggest pallet racking providers in the country.
- Industry
- Material handling and storage.
- Objective
- Build a strong social media presence and a unified brand that shows the company's decades in the industry.
Background
The company is one of the most trusted pallet racking experts in the United States. It had decades of experience and a presence everywhere except one place: online.
Picture the best shop on the street with no sign out front. In CEO Framework terms, they were the Politician: respected by everyone who knew them, unknown to everyone who didn't.
The client asked us to work with them long term on their digital presence and branding.
Challenge
- Little to no presence on Instagram and Facebook.
- Inconsistent posting on LinkedIn and other platforms.
- No clear direction or support for the sales team on digital content, visuals and marketing materials.
Solution
Through the CEO Framework
Customer
We organized the brand's visuals and message around the buyers and partners they wanted to reach, online and offline.
Edge
We took over the social channels and posted consistently, so their years of experience finally showed up where buyers were looking.
Offer
We set up a system for the sales team to get updates and resources they could use to promote inventory online, and ran campaigns around it.
Results
- A clear brand image and position online, so people know how to find them and what they do best.
- Campaigns that sold out inventory within a few weeks, on several occasions.
- Growing social channels that reach audiences who became clients and partners.
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So how about we turn your expertise into clients?
You built your reputation one client at a time. A founder-led brand lets strangers find it, trust it and book you. Start with a free CEO Brand Audit, and we'll show you where your brand is leaking trust.