Chinkee Tan
A wealth coach's YouTube momentum, revived. One of the Philippines' top wealth coaches and speakers, with over 3 million subscribers.
Results at a glance
Introduction
- Profile
- Wealth coach, speaker and best-selling author. His channel helps Filipinos become wealthy and debt-free.
- Platform
- YouTube, with over 3 million subscribers.
- Objective
- Reverse a long decline on the channel and turn viewers into buyers.
Background
One of the Philippines' top wealth coaches and speakers hired us to handle his YouTube channel.
His channel had been on a downtrend for 12 consecutive months.
Challenge
A huge audience still needs a reason to click, and a reason to buy.
- Views had fallen for 12 months in a row.
- Click-through rate sat at 5 to 6% on his best-performing videos.
- Ad revenue was the main return on all that attention.
Solution
Through the CEO Framework
Customer
Every video speaks to the people his channel already serves: Filipinos who want to become wealthy and debt-free.
Edge
We reworked the packaging, titles and thumbnails, so his expertise earned the click again.
Offer
We created an offer for his audience and sold it in a one-hour webinar.
Results
- Views up by more than 210,000 a month, and watch time up by 550+ hours.
- Click-through rate up from 5 to 6% to 7 to 11% on his best-performing videos.
- His best videos started getting 300,000 to 900,000 views each.
- Ad revenue grew from ₱245,000 to ₱500,000 a month.
- ₱800,000 from a one-hour sales webinar for the offer we created, at an 8% conversion rate (previously 2%).
Working with Patrick for the past few years has been a pleasant privilege. He helped me start and run my virtual business and has created a strong team culture. From a six-staff organization, we have now grown into more than forty and increased our sales by miles.
So how about we turn your expertise into clients?
You built your reputation one client at a time. A founder-led brand lets strangers find it, trust it and book you. Start with a free CEO Brand Audit, and we'll show you where your brand is leaking trust.